Pratap Singh

Instagram has grown to be one of the most influential social media platforms in the world. With over 1 billion active users, this is known to generate the highest customer engagement rates. However, this platform is not just growing but evolving as well. It never fails to surprise its users with new and exciting features. These new Instagram trends are shaping the  social media marketing  strategy and encourage the users to support their favorite brands.  Remember the days when you could only post images on Instagram with a limited number of editing options. The time has changed and with Instagram’s latest features such as Reels, IGTV, and Lives, users are now spoilt for choice. But keeping track of all the latest trends and features is not an easy feat. Therefore, we have compiled a list of Instagram’s newest features that will be on the rage in 2021.  Let’s break it down!! 1- Professional Dashboard Instagram has rolled out a new tab called Professional Dashboard. ...

As everything is going online, businesses are now embracing digital marketing strategies with open arms. With 4.72 billion internet users across the globe, marketers have the chance to connect with their potential customers directly and enhance their brand exposure.  However, digital technology not just captures the massive audience but also influences their decision-making abilities. The shift in marketing techniques has even evolved consumer behavior and strongly affects their purchase decisions.  New to the marketing game and wondering about where to start from? Here, we have come up with the latest consumer trends so that you can build better marketing strategies to pave your road to success. Let’s dive right in!! Ways in which Digital Marketing Influences the Consumer Behaviour 1- Digital Word-of-Mouth Digital Word-of-mouth is one of the biggest factors that affect the customer’s behavior to a great extent. Look, no customer is emotionally attached to your brand or busine...

Finding a great host for your WordPress site is mandatory to speed it up and to improve the overall quality of the website. However, there is much more that goes into it such as which keyword to target, is the content readable or not, how large the image file should be, and many more.  Here, these plug-ins come into the role. With the high-quality option, the process of improving the quantity of website traffic will be a breeze. These tools are decked up with loads of features such as sitemaps, content insights, backlink information, audit checklists, etc to optimize your website. Want to boost the site ranking? Keep scrolling the page and get a rundown of the 5 Best SEO plugins for WordPress to use. Here are the 5 best SEO plugins for WordPress 1- Yoast SEO Let’s start off the list with the best plug-in option, namely Yoast SEO. With an astounding 5-star rating, Yoast continues to amaze the WordPress world with an easy-to-use interface, impressive features, regular updates, and p...

N ew to social media marketing and unsure about where to begin from? Continue scrolling the page and find out the  social media trends  that are worth giving a try. Social Media Marketing  has proven itself to be a valuable technique for marketers to reach out to the target audience. With 4.33 billion social media users today, this agile approach is a great way to generate leads and conversions. It’s no surprise that the year 2 0 20 has seen unprecedented change in social media usage that has, in turn, multiplied the number of users by tenfold. A majority of people have joined social media platforms, making it easy for marketers to spot the right audience. However, the growth of social media not just increases the audience but the competition as well. Lots of content is already uploaded on these platforms and thus, brands need to be updated with the latest trends in order to stand out from the crowd. To make things easy for you, we have listed 6 Social media trends to wat...